Wildcraft is a pioneer in the outdoor & tactical gear category. Wildcraft’s brand philosophy has always been to encourage people. Rekindle the explorer within each of us, by embracing the uncertain and take the road less traveled.
Today, India & the world is grappling with fear and uncertainties and taking steps to adapt to the new normal. Wildcraft India – an Indian born brand takes their mission forward. They enter the Personal Protective Gear (PPG) segment as a commitment to serve the nation during this unprecedented crisis.
The New Normal
This new normal requires one to re-look at our ways, our beliefs and our attitudes. While we do this, Wildcraft believes we should use our passion as fuel. Being true to this belief, Wildcraft recently launched a head to toe product line which included the tactical gear category.
Under the tactical gear category, Wildcraft has developed an innovative 90- liter technical rucksack. It has been designed, developed & approved as the gear of choice for Indian Defense establishment.
Wildcraft also developed a reusable PPE coverall (Hz Series of Hazmats) to assist the Ministry of Textiles. It is to overcome its urgent requirements & address the needs of Indian medics. Wildcraft India has also launched the `Supermask’.
It has proprietary filtration system for three types of particles. Each layer of the Supermask is engineered to filter out the coarser dust particles, bacteria and pathogens. It also offers effective splash resistance to prevent droplet penetration and moisture management. Priced at only INR 150 per piece, reusable Supermask adheres to highest quality and safety standards.
Anthem for Wildcraft
Wildcraft brand releases an inspirational anthem ‘Hain Taiyaar Hum’. It captures India’s vibrant diversity, indomitable spirit and its zeal for life. It is composed by Abhishek Arora and sung by Nooran Sisters. Also, conceptualized by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order.