Some people may still be going for gold, bronze or silver, but its rose gold that’s in news this season. The color has been popping up everywhere from weddings, cakes and even cars. The rose gold trend started with watches and jewelry as a fresh alternative to traditional yellow gold and silver. But now, the hue has taken over almost every style category, from housewares to clothing. Even rose gold hair is giving other hues some major competition.

 

Rose Gold, a color that’s ruling fashion world
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It is everywhere!

The runways and street style stars proved that rose gold works for day, for party season and everything in between. And any piece becomes even prettier when crafted in the rosy shade. Whether it’s a watch, bracelet or jacket, we want them all. The color, an unusual shade of pink, seems to be everywhere these days, but it’s gone far beyond fashion and jewelry. For some reason, rose gold is popular as ever.

What makes rose gold so popular?

According to Marie Claire’s digital fashion Editor Penny Goldstone, millennials have held on to pink because it gives good pictures on social media. The color lives somewhere between shiny and muted. You might not call it opulent, but it is far from subtle. Rose gold has a way of catching the eye, without jumping out and poking it. It is widely seen on Paris runways, and in the food aisle at the store.

 

Rose Gold, a color that’s ruling fashion world
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Rose Gold Watch

 

The color which is a modern-day alchemy produces a delicate pink hue that is decidedly feminine. Rose gold is surprisingly versatile, and compliments a wide range of skin tones and styles. No matter your wardrobe choice for the day, it just works. Not many pieces of jewelry have that kind of flexibility.

It is easy to understand why rose gold is popping up in fashion magazines, cocktail parties, in office or casual lunch out. There’s something magical about this color that works its way into all styles.