Taylor Swift will release a new album this week. She wrote and recorded this entirely in isolation. “Folklore,” Swift’s eighth studio album will release within 24 hours. The pop titan announced its sudden release on Twitter on Thursday morning.
“Most of the things I had planned this summer didn’t end up happening,” she wrote. She was likely referencing her canceled tour for August 2019 album, “Lover.” “But there is something I hadn’t planned on that DID happen.”
Apparently, that thing was “Folklore”. This is an album Swift said she’s “poured all of whims, dreams, fears and musings into.” She wrote and recorded the whole thing in isolation, she said. But she had help from co writers like Bon Iver and songwriter and frequent Swift collaborator Jack Antonoff.
Gone are the days of Swift’s usual album release tactics. Less than a year ago, Swift released “Lover” with many of those tactics. This includes changing her Instagram color scheme and teasing song titles in magazine covers. But the world she released “Lover” into in August 2019 looks quite different now.
“Before this year I probably would’ve overthought when to release music at the ‘perfect’ time. But the times we’re living in keep reminding me that nothing is guaranteed,” Swift wrote. “My gut is telling me that if you make something you love, you should just put it out into the world. That side of uncertainty I can get on board with.”
Swift has stayed quiet in 2020 since the release of her Netflix documentary, “Miss Americana,” in January. On Thursday night, though, she’ll kick off the album’s release with the music video premiere of “Cardigan.” This is a new song Swift wrote and directed the music video.