L’Oréal India has launched a solidarity campaign called #LoveIsInTheHair. This is to acknowledge relationship between hairdressers and their clients. This generally goes beyond the salon.
Our hairstylists play a huge role in making us look and feel confident. And more often than not, they become our friend and confidante. However, the pandemic and ensuing circumstances have significantly affected the community. This campaign aims to highlight their importance and role in our lives.
The campaign salutes the entire hairstylist community by sharing heart-warming messages between them and their clients. Via open letters, celebrated hairdressers like Ambika Pillai, Jawed Habib, Kanta Motwani and many others have shown appreciation.
Along with celebrities such as Lisa Haydon, Sophie Choudry, Malavika Mohanan, Rohit Bal share appreciation and support for each other and their relationship built over years. The campaign is intended for consumers and hairstylists across India to join in and show solidarity with the community.
The campaign starts with celebrities and celebrated hairdressers sharing notes of love with each other. It invites consumers to share their appreciation and support for their hairdressers too.
L’Oréal has provided virtual training and up-skilling that to salons during the lockdown. They have also supported their partner salons to prepare for reopening. This is done through a comprehensive ‘Back to Business’ safety guidelines and measures guide.